It was March of 2011 when I was first introduced to MacBook Pro. My attraction to it was magnetic. And over time our relationship grew stronger, transcending and withstanding the trials and tribulations of life. We eventually decided to have some children together and named them iPhone, iPad, and iMac. All of them pitched in around the house and contributed in ways they were expected. It was truly a lovely affair. Then, in late 2016 I learned that Macbook Pro was getting very sick and needed to either be replaced or fixed. The latter scenario didn’t make sense. I wanted to put my late Macbook Pro to rest and give it the peace it deserved. So, there I was, MacBookless, in search of a new partner to get me through the next 5 years. It was then with great excitement that I discovered that Apple would be releasing a refreshed model in October.
So when the day finally came, I was locked and loaded, with a credit card in my hand, eager and willing to fork out some dough to complete my family again. Unfortunately, things didn’t pan out the way I had hoped. While the new model was brimming with youth and excitement, surpassing virtually every feature and quality I had come to expect from a modern age laptop, I discovered that buying one would be like the equivalent of adopting a spoiled, self-entitled, naïve child who holds zero compassion and is entirely driven by an acute case of greed.
The price was so steep that even our Great Patriarch, Steve Jobs, would be rolling in his grave with contempt. It goes against everything Apple stands for. If they truly want to provide the best computing experience to students, educators, and creative professionals, as their mission statement says, wouldn’t it make sense that they price their products at a price point that is accessible to them? While it’s true that some privileged students will be able to afford these fancy, fully loaded devices, it alienates millions of others who grew up using OSX. Indeed, the pricing for these new models are decidedly evil, forcing people to make tough tradeoffs in a world where student debt is souring. It is not only an example of greed but also a total disregard to the communities in which they serve. I can appreciate the fact that Apple’s pricing is driven by their status as a premium product manufacturer. In fact, I accept it. But this year was different.
Never knowing what being cheated on was like, I was in for a treat. With no shame or remorse, Apple laid it on me with style. I was told that I wasn’t worthy enough. That my paycheque wasn’t sufficient enough to keep my place in the family. To add insult to injury, I was also told that iPhone would no longer allowed to talk to MacBook Pro. With no USB 2 port, iPhone would need to be supervised by Dongle, which would add another $30 to the already super, obscenely expensive MacBook Pro. As a loyal customer and backer of Apple I always knew they had some chutzpah and hubris but this year definitely took the cake. They broke a record. And now I ‘ve realized that I deserve better. Goodbye Apple. Hello Windows.